AI Search Visibility Audit

AI Search Visibility Audit for Commercial Prompts and Competitor Comparison

Find out whether your business appears when potential customers ask AI systems category, comparison, hiring and recommendation questions.

Ranknizer’s manual AI Search Visibility Audit reviews ten commercial prompts across ChatGPT and Google AI Overviews, compares your business with two competitors and delivers the evidence in a PDF report and spreadsheet.

The audit is designed to show what appears, what does not appear, how accurately the business is represented and which gaps should be investigated first.

AI Search Visibility Audit showing brand mentions, competitor comparisons, commercial prompts and citation evidence

AI Search Visibility Audit covering commercial prompts, competitor mentions, answer accuracy and citation evidence.

Direct answer

What Is an AI Search Visibility Audit?

An AI Search Visibility Audit is a structured review of how a business appears inside AI-generated answers for relevant commercial questions.

It tests defined prompts, records whether the business and competitors are mentioned, reviews answer accuracy and citations, and identifies website, entity, content or evidence gaps that may require further work.

Fixed audit scope

What the $99 Audit Includes

10 prompts

Commercial prompt testing

Ten questions based on the services, category, audience and buying intent relevant to your business.

2 platforms

ChatGPT and Google AI Overviews

Testing is limited to the platforms included in the offer rather than claiming coverage across every AI system.

2 competitors

Competitor comparison

Your visibility is compared with two named competitors using the same prompt set.

2 deliverables

PDF and spreadsheet

You receive a written summary and structured evidence sheet for reviewing the results.

Delivery: three business days. The standard audit is designed for websites with up to 100 pages and does not include a review call.

Prompt coverage

What Types of Questions Are Tested?

Category and discovery prompts

  • Providers or specialists in your category
  • Businesses serving a defined audience or location
  • Tools, services or companies for a specific need

Comparison and decision prompts

  • Best-fit or shortlist questions
  • Brand-versus-competitor comparisons
  • Hiring, recommendation and evaluation questions

The final prompt set is adapted to your business rather than copied from a generic template.

Evidence collected

What the Audit Measures

Brand mention

Whether the business appears in the answer for each tested prompt.

Competitor presence

Which named competitors appear and how often they are surfaced in the same test set.

Answer accuracy

Whether the business, services, audience and differentiators are described correctly.

Citation or source presence

Whether visible sources are provided and whether they support the answer.

Prompt coverage

Which commercial intents include the business and which consistently omit it.

Priority gaps

Observed entity, structured data, content, evidence or positioning issues that warrant investigation.

Diagnostic framework

How SETC Organises the Findings

Structured Data Quality

Checks whether key people, services, pages and relationships are represented clearly in machine-readable form.

Entity Recognition

Checks whether the company, founder, services, locations and expertise are defined consistently.

Topical Authority Signals

Checks whether the website covers its main subjects and commercial questions with enough clarity and connection.

Citation Readiness

Checks whether claims, authorship, evidence, references and dates are clear enough to evaluate.

SETC organises diagnosis. It does not guarantee citations, rankings, mentions or recommendations.

Audit process

How the Audit Works

1

Business and competitor setup

You provide the website, main services, target market and two competitors to compare.

2

Commercial prompt selection

Ten prompts are prepared around category, discovery, comparison, hiring and recommendation intent.

3

Platform testing and evidence capture

The same prompt set is tested across ChatGPT and Google AI Overviews, with answers and citations recorded where available.

4

Competitor and gap analysis

Your brand is compared with the two competitors, and the main visibility, accuracy and citation-readiness gaps are organised.

5

Report delivery

You receive the PDF summary and spreadsheet within three business days.

Deliverables

What You Receive

PDF report

  • Executive summary
  • Prompt-by-prompt findings
  • Competitor observations
  • Accuracy and citation issues
  • Priority next steps

Spreadsheet evidence

  • Exact tested prompts
  • Platform-by-platform results
  • Brand and competitor mentions
  • Source or citation records
  • Structured comparison fields
Choose the right starting point

Free Tools, Manual Audit or Consultation?

Option Best for What it provides Price
AI Search Visibility Score Quick website-readiness snapshot Ten selected on-page checks Free
AI Brand Visibility Checker Quick brand-recognition snapshot One ChatGPT-based brand description check Free
Manual AI Search Visibility Audit Commercial prompt and competitor evidence Ten prompts, two platforms, two competitors, PDF and spreadsheet $99
Strategy Consultation Interpreting findings and deciding priorities Focused 25-minute Zoom session $150
Who it is for

When This Audit Is the Right Choice

You need evidence

You want to know what appears for real commercial questions rather than relying on assumptions.

Competitors appear instead

You suspect other providers are being named more often but need a controlled comparison.

Your brand is described incorrectly

You need documented examples of vague, outdated or inaccurate representation.

You are planning implementation

You want to prioritise website, entity, content and evidence changes before investing further.

You need a baseline

You want a prompt set and evidence sheet that can support future retesting.

Your site is under 100 pages

The fixed $99 scope is designed for smaller and medium-sized business websites.

Scope boundaries

What the Standard Audit Does Not Include

No review call

The $99 audit includes the PDF and spreadsheet. A separate consultation is available when you want to discuss priorities.

No implementation

Website, content, schema and external authority work are separate services and require an agreed scope.

No every-platform coverage

The standard audit covers ChatGPT and Google AI Overviews only.

No guaranteed outcome

The audit diagnoses current findings but cannot guarantee future mentions, citations, rankings or recommendations.

Common questions

AI Search Visibility Audit FAQs

What is included in the $99 AI Search Visibility Audit?

The audit includes ten commercial prompts, testing across ChatGPT and Google AI Overviews, comparison with two competitors, a PDF report and a spreadsheet.

How long does the audit take?

The standard delivery time is three business days after the required business and competitor information is received.

Does the audit include a call?

No. The $99 audit includes the PDF and spreadsheet only. A separate 25-minute strategy consultation is available for $150.

Which AI platforms are tested?

The standard audit tests ChatGPT and Google AI Overviews. It does not claim to test every AI platform.

Can the audit guarantee that my business will be cited?

No. The audit records current findings and identifies diagnosable gaps. It cannot guarantee future citations, mentions, rankings or recommendations.

What happens after I receive the report?

You can implement the recommendations independently, book the $150 strategy consultation or request a separate custom implementation quote.

Is the audit suitable for a large website?

The fixed $99 offer is designed for websites with up to 100 pages. Larger or more complex websites may require a custom scope.

How is this different from the free AI Search Visibility Score?

The free score reviews selected website-readiness factors. The manual audit tests commercial prompts, compares competitors and records platform-specific evidence.

Next step

Get a Clear Baseline Before You Invest in Changes

Use the manual audit to see how your business and competitors appear for commercial prompts, then decide whether you need strategy or implementation support.

Order the $99 audit

Receive the PDF report and spreadsheet within three business days.

View the audit on Upwork

Start with free tools

Use the Score and Brand Visibility Checker for an initial snapshot.

Explore the tools

Need strategic guidance?

Book the $150 consultation or learn about the broader consulting service.

View AI Search Visibility consulting