UTM Builder for ChatGPT Ads

UTM builder preview

What UTM parameters are for

UTM parameters label campaign links so analytics and CRM reports can group visits by source, medium, campaign and creative. They help with measurement; they do not change where an ad is delivered, and a tagged visit alone does not prove that a campaign caused a sale.

Choose a naming convention first

• Agree on a consistent spelling and format for source, medium and campaign names.
• Use names that your team can interpret later, and keep them consistent across analytics and CRM.
• Use market or city labels only when they help separate reporting and accurately reflect the campaign.
• Never put names, email addresses, phone numbers or other personal information in a URL.
• Check that the final landing page loads and preserves parameters through any redirects.

Pakistan and global campaigns

For Pakistan campaigns, teams may choose a market or city naming convention when it supports reporting. International advertisers should use country names consistently across ads, analytics and CRM. Keep the convention simple enough for every team member to apply the same way.

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Read next

• Measurement support
• Reporting and attribution
• Campaign planning